Clerical Staffing Agency
Staffing Automotive Detroit
To operate a profitable temporary staffing agency, you must successfully retain key clients and a talent pool that is large enough to promptly fill orders. It takes a lot of hard work to sign on a new client, but your efforts should not end there. The strategies described below will help you attract new clients as well as keep the ones you already have coming back for more. This is the most important issue for you to address to maintain a competitive advantage in this industry.
There is Less Competition in a Niche Market
In the earliest days of temporary staffing agencies, most companies focused on providing office and warehouse workers to clients. However, the entire industry has changed significantly in the past two decades. It is now possible for businesses to hire almost any type of worker through a staffing agency, including professional positions that are highly compensated. Some of these positions include:
Owners of highly specialized businesses are looking for staffing agencies that understand their specific concerns. With this business model, there is an emphasis on quality over quantity. Your clients should be willing to pay higher fees in exchange for your staffing agency's strong industry knowledge and caliber of employees you send their way.
Ask Your Clients How You Are Doing
Unfortunately, most people quietly take their business elsewhere when they are unsatisfied rather than try to work out the problem. One way you can avoid this is to check in on your clients from time to time. Send a quick email thanking them for their business and let them know you are always available to address their concerns. It is also important to occasionally add the personal touch. Call your clients or send them a card just to reiterate that you are interested in what they have to say.
Some clients may feel more comfortable completing an anonymous survey rather than speaking to you directly. If you request your clients to complete a survey, make sure that you look for patterns in the results. For example, if several surveys indicate that a member of your office staff is unfriendly, you need to address that person on it and have him or her develop a plan for improved job performance.
Study Your Competition
There will always be some competition in the temporary staffing agency, even if you focus on a niche market. It is important for you to know what other agencies in your area are doing and try to do it better. You should know the rate your competition charges as well as its industry specialization. Take the time to study each competitor so you understand its strengths and weaknesses. If a competitor has a particularly vulnerable area, show how your staffing agency can do a better job without resorting to mudslinging. When you uncover something that the competition is better at, focus your time and resources on improvement until you can honestly say your staffing company offers better services.
Hire the Best Sales Staff to Attract New Customers
The effectiveness of your agency's sales staff can mean the difference between turning a profit and closing your doors for good. If you don't feel comfortable with your own recruitment efforts, make sure that you hire strong sales professionals. The people you hire should feel comfortable making cold calls and meeting with clients in person. He or she should be able to counter potential client's objections and turn the conversation around to the point where there is nothing left for the client to question. If you can't afford to hire sales people right away and are uncomfortable with your own skills, consider signing up for a course through your local Chamber of Commerce.
Advertise More Than the Competition
You can't sign on more clients if they don't know about your staffing agency. While advertising can be expensive, it is a good investment in the future of your company. This is especially true if your staffing agency is new. You may have to skimp on things like good office furniture for awhile to build up your advertising budget. Some of the places you should consider advertising your temporary staffing agency include:
Even if you can only afford a few of the above, you should not bypass an Internet marketing campaign. You may need to work with a professional marketing firm if you don't understand how to develop keywords and find your target audience.
Spend as Much Time as Possible on Direct Networking
There really is no substitute for getting out there and mingling with people who could become potential clients or even employees. If you are new to the area, be sure to take the time to join as many business organizations as your schedule allows. This could be your Chamber of Commerce, a Toastmasters Club or something that is specific to your industry. You need to put time into networking by attending lunches, dinners, seminars and related events.
You should not overlook the importance of trade shows, especially if you are new in town or your staffing agency serves a niche area. This gives potential clients the opportunity to speak with you directly and gather more information about the services you have to offer. It also gives you the chance to meet others in the industry and exchange valuable leads with them.
Create a Professional Website
Most people check out a company's website before contacting the business for the first time. It is often the first impression people have of your company. If it is hastily put together or written unprofessionally, you may never get a second chance to reach that person. Your homepage should be inviting without being overly distracting. Also, the information a potential client needs should be easy to find. Make sure that you list your contact information in several places and follow up on all inquiries within one business day.
Offer Better Pay and Creative Benefits to Retain the Best Employees
Since most temporary workers aren't with your company long enough to earn benefits, you have to rely more on hourly pay to attract and retain the best staff. Monetary and other types of bonuses are also a big motivator. If a job is particularly challenging or long-term without the possibility of permanent hire, you may want to consider offering a completion bonus. This helps to make up for the lack of benefits and can keep the employee focused on the job at hand rather than always being on the lookout for a permanent one.
Sign-on bonuses are another option, especially if the employee is considering other offers. If you just can't spare the money for bonuses, consider offering flexible scheduling, discounted bus passes or other creative means of getting the most talented people to work for you.